Smart Retails
The new experience in retail shopping
A new experience in shopping with virtual assistance in try-on and checkout journeys (Technologies showcased in Techsauce Global Summit 2022.)
UX Design
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Team Project (KBTG)
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May 2021 / Nonthaburi, Thailand
This project is protected under NDA. Details available upon request.
Context
In an era where the speed of technology drives the world, every business must always push and find a way to keep pace with new technologies. This includes financial institutions. KBTG Labs strives to create financial innovations to benefit and empower society.
Examples of two new technologies produced by KBTG Labs are Smart Checkout, a technology that allows checkout without having to scan a barcode (Place-Check-Go), and Smart Retail. These technologies simulate the experience of trying products online. With a virtual assistant, Virtual Assistance, who can talk to help.
Project Detail
This project was created to be a technology showcase at Techsauce Global Summit 2022. KBTG developed a topic area in smart shopping experience innovation from work collaboration between the design, technology development, and coding teams. Starting from technology team sent a brief of innovations they want to showcase for shopping, including a virtual store for the wearable shopping experience and intelligent checkout through AI that will help detect products and make payments more manageable. In this regard, the primary function of the design team was to design the flow of the journey and to create a wireframe for the event.
*This event was for showcasing the organization's technology only. The project has not yet passed validation through user-research. *
Smart Retail (Glasses Virtual Try-On)
Information architecture/ Wireframing
Problem
Traditional eyewear shopping requires customers to physically try on multiple pairs of glasses, making the experience time-consuming and limiting convenience. The goal was to create an AI-powered virtual try-on experience that enables customers to preview eyewear digitally through smart glasses.
Because this project has a partner who is an eyeglass shop, the design of the virtual store shopping experience is therefore referred to as an optical store. Since it is a project not based on user research, the design journey assumed the most significant business possibility by brainstorming among team members. The generated flow started with entry to the store, walking, shopping, trying on, and finishing with buying products.
Users
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Retail Customers
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Optical Retail Associates
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People with Visual Impairment
Collaboration
Collaborated with business stakeholders to define product requirements and worked closely with software engineers to ensure the interface design aligned with technical implementation.
Requirements
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Design an intuitive virtual try-on experience.
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Minimize interaction steps.
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Ensure readability on a wearable display.
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Align designs with engineering constraints for the smart glasses device.
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In alignment with the company's CI
Technical Constraints
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Limited display size of wearable smart glasses.
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Simple interaction patterns for quick navigation.
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Readability across different lighting conditions.
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Alignment with engineering implementation requirements.
Outcome
Designed an AI-powered virtual try-on experience that demonstrated how wearable technology could create a more engaging and convenient retail experience.
Smart Check-out
Information architecture/ Wireframing
Problem
Traditional checkout experiences often involve unnecessary waiting time and multiple interaction steps. The objective was to streamline the checkout process through an intuitive smart checkout interface.
This work focuses on Show In the technology case of AI product detection, and the workflow is the same as the smart retail process. However, there is one different thing in the design process, namely information design, because the innovative checkout project only focuses on showing the ease of the AI intelligent payment journey.
Users
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Retail Customers
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Grocery Associates
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Store Staff
Requirements
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Simplify the checkout journey.
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Reduce user interactions.
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Clearly communicate transaction status.
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Support implementation within the smart retail ecosystem.
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In alignment with the company's CI
Technical Constraints
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Support touchscreen interaction.
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Minimize cognitive load.
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Ensure clear transaction feedback.
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Align with implementation requirements.
Collaboration
Worked closely with software engineers to align interface behavior with implementation requirements while presenting concepts to business stakeholders throughout the project.
Outcome
Designed a streamlined checkout experience demonstrating how future retail technologies can reduce friction during in-store purchases.
What had I gained from this project?
This work focuses on Show In the technology case of AI product detection, the workflow is same as smart retail process. But, there is one different thing in the design process, namely information design, because the innovative checkout project only focuses on showing the ease of the AI intelligent payment journey.