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Hi, IT'S ME MO! 

(PRAPITCHAYA PUAPATARAKUL)

USER EXPERIENCE RESEARCHER
UX/ UI DESIGNER

I’m a curious designer with a soft spot for meaningful moments. I love turning complex problems into thoughtful, memorable (and of course, positive!) experiences—sprinkled with empathy, shaped by collaboration, and driven by the hope of creating work that touches millions of lives.

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Work in progress

User research | Service Design

OneTrace 'Reframe Digital property inheritance'

A service for content creators to preserve what they have built in social media and pass pass it to the right hands. (2025)

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User research | Service Design | Interface Design

KINDLINK 'Exploring Parenthood'

A service for parenthood simulation that helps individuals explore the challenges and emotions of raising a child. (2024)

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User research | System Design | Interface Design

BUDX 'Diversity Start With a Buddy'

A buddy match platform that supports cultural integration through local peer connections. (2024)

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User experience research

Signify Health Research

Researched user perceptions and service value to uncover trust-building opportunities for Signify Health’s in-home health evaluations. (2024)

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UX Design | Interface Design

Smart Retail

Design activities flow and wireframes for technology showcase in Teachsauce Global Summit. (2022)

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User research

Digital Payment: Behavioral Insights

Understand users' digital payment behavior and find the opportunity in the acquisition challenge. (2022)

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User Research | UX Design | Interface Design

GroUp 'A seed to success'

Micro-credential platform that connects personal growth with company goals through customizable learning paths. (2021)

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User Research | UX Design | Interface Design

TOGOAL 'To grow, together'

An app that helps you build healthy habits and stay motivated—together with a supportive community. (2020)

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User Research | Interface Design

WEDO Young Talent (Intern)

Experience in healthcare includes user research and redesigning interfaces for in-home service applications. (2020)

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User Research | Service Design

DUAYGUN GARDEN

Applied the Model for Designing New Urban Areas to create a planting service for villagers in the Makkasan community. (2020)

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User Research | UX Design | Interface Design

MIRESIDE 'Right world, besides you'

A service that helps you build community and invest in collecting items related to your favorite artist. (2019)