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Hi, IT'S ME MO! 

(PRAPITCHAYA PUAPATARAKUL)

USER EXPERIENCE RESEARCHER
UX/ UI DESIGNER

I’m a curious designer with a soft spot for meaningful moments. I love turning complex problems into thoughtful, memorable (and of course, positive!) experiences—sprinkled with empathy, shaped by collaboration, and driven by the hope of creating work that touches millions of lives.

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User research | Service Design | Interface Design

KINDLINK 'Exploring Parenthood'

A service for parenthood simulation that helps individuals explore the challenges and emotions of raising a child. (2024)

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User research | System Design | Interface Design

BUDX 'Diversity Start With a Buddy'

A buddy match platform that supports cultural integration through local peer connections. (2024)

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User experience research

Signify Health Research

Researched user perceptions and service value to uncover trust-building opportunities for Signify Health’s in-home health evaluations. (2024)

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UX Design | Interface Design

Smart Retail

Design activities flow and wireframes for technology showcase in Teachsauce Global Summit. (2022)

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User research

Digital Payment: Behavioral Insights

Understand users' digital payment behavior and find the opportunity in the acquisition challenge. (2022)

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User Research | UX Design | Interface Design

GroUp 'A seed to success'

Micro-credential platform that connects personal growth with company goals through customizable learning paths. (2021)

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User Research | UX Design | Interface Design

TOGOAL 'To grow, together'

An app that helps you build healthy habits and stay motivated—together with a supportive community. (2020)

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User Research | Interface Design

WEDO Young Talent (Intern)

Experience in healthcare includes user research and redesigning interfaces for in-home service applications. (2020)

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User Research | Service Design

DUAYGUN GARDEN

Applied the Model for Designing New Urban Areas to create a planting service for villagers in the Makkasan community. (2020)

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User Research | UX Design | Interface Design

MIRESIDE 'Right world, besides you'

A service that helps you build community and invest in collecting items related to your favorite artist. (2019)

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User Research | UX Design | Interface Design

CARMATER 'Application for car lovers'

Designed a service application to support end-to-end car maintenance activities. (2019)

UX & UI ARTIFACTS

Little windows into my design brain where user research, wireframes, flows, and pixels come together to solve real problems.

MY OTHER CREATIVE SIDE

A peek into my creative side beyond UX—where visuals meet stories.

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Palisade Poster Work (Design for wildfire awareness)

An interactive poster capturing the emotional and material impact of the Palisade fire through visual storytelling.

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Thai Afternoon Tea Menu & Content 

Menu design and promotional content for a Thai restaurant in Richardson, blending cultural storytelling with vibrant visuals.

Kindlink Cover.png
Kindlink sub cover.png

User research | Service Design | Interface Design

KINDLINK 'Exploring Parenthood'

A service for parenthood simulation that helps individuals explore the challenges and emotions of raising a child. (2024)

Screenshot 2025-07-01 at 6.36_edited.jpg
Budx sub cover.png

User research | System Design | Interface Design

BUDX 'Diversity Start With a Buddy'

A buddy match platform that supports cultural integration through local peer connections. (2024)

Signify cover.png
Signify sub cover.png

User experience research

Signify Health Research

Researched user perceptions and service value to uncover trust-building opportunities for Signify Health’s in-home health evaluations. (2024)

Klab cover.png
Screenshot 2025-07-01 at 9.27.33 PM.png

UX Design | Interface Design

Smart Retail

Design activities flow and wireframes for technology showcase in Teachsauce Global Summit. (2022)

Kplus r cover2.png
03-K-PLUS_Lifestyle-photo.webp

User research

Digital Payment: Behavioral Insights

Understand users' digital payment behavior and find the opportunity in the acquisition challenge. (2022)

GroUp cover.png
GroUp Sub cover.png

User Research | UX Design | Interface Design

GroUp 'A seed to success'

Micro-credential platform that connects personal growth with company goals through customizable learning paths. (2021)

Togoal cover.png
Togoal sub cover.png

User Research | UX Design | Interface Design

TOGOAL 'To grow, together'

An app that helps you build healthy habits and stay motivated—together with a supportive community. (2020)

Wedo cover.png
Wedo sub cover.png

User Research | Interface Design

WEDO Young Talent (Intern)

Experience in healthcare includes user research and redesigning interfaces for in-home service applications. (2020)

Duaygun sub cover.png
Duaygun cover.png

User Research | Service Design

DUAYGUN GARDEN

Applied the Model for Designing New Urban Areas to create a planting service for villagers in the Makkasan community. (2020)

Mireside cover.png
Mireside sub cover.png

User Research | UX Design | Interface Design

MIRESIDE 'Right world, besides you'

A service that helps you build community and invest in collecting items related to your favorite artist. (2019)

carmater cover.png
carmater sub cover.png

User Research | UX Design | Interface Design

CARMATER 'Application for car lovers'

Designed a service application to support end-to-end car maintenance activities. (2019)

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